Measuring Traffic

You Cannot Manage What You Do Not Measure

Measuring your Website traffic is critical in order to take steps to improve. You cannot measure what you do not track! To determine your website's Return on Investment (ROI) and Internet Key performance Indicators (KPI's), you must measure all traffic and activity on your site. As a business owner or manager you would not keep a business running that was not producing, you would either fix the problem or close it down. Your website is no different; we need to track the good from the bad and the critical from the confusing. We do this to fix the problems and control the traffic. If you need standard website tracking or advanced customized website reports for KPI's in your business, we can help, After working with hundreds of companies on their tracking and their sites you see what slight changes in the site can do.

It’s about Measuring the results you’re getting from your Website

What are the business reasons behind your Website?

Track Results to Goals with these tools

ROI Analysis

Tracking Return on Investment involves knowing what to track and how to adjust accordingly. Learn how to determine the return on your marketing investments. Is your goal meeting or exceeding your expectation?

Keyyword Research

Learn how to improve your organic search engine ranking. What keywords or phrases do your customers use to find your website? Learn how to optimize these words and about how correct placement on your website can easily improve your search engine ranking.

Web Analytics

Let us give you a complete review of your website. See statistics such as visitors, page views, downloads, time spent on site. All of this and more delivered to you in an easy to understand report. Allow yourself to measure how your website is doing and quickly identify the changes that should be made.
Return On Investment
Experiential Measurements

• Usability Testing (Paper Prototypes, Traditional lab testing and Comprehensive live remote testing)
• Test overall effectiveness of design
• Test functionality of specific tools (i.e. calculators)
• Measure task completion times; like competitive comparisons
• What is the correlation between success and satisfaction? Perceived wants versus actual needs?
• Subjective measurements - Feelings, attitudes and behaviors - Were they satisfied?
• Objective measurements - Were they successful?
• What factors motivate visitors to engage?
• Why do visitors exit the site? What will entice them to return?

Site Analytic Measurements

• Measure server activity
• Track traffic and path analysis across multiple domains
• Track external referrers
• Track marketing campaign effectiveness
• Measure complex customer interactions
• Define visitor segments and measure activity

Business Measurements

• Concept Testing
• Test design prototypes.
• Test branding strategy (i.e. Offline marketing brought online. What is the effect on the visitor? Positive/negative/neutral? What has the greatest impact on the brand on the Web?- Experience/messaging/content?)
• How will a change in site strategy effect existing customers where brand equity is relatively high? How will change in strategy be perceived by new customers?
• Test where and when visitors have the greatest needs for specific content.
• How can the site better support offline business initiatives?
• How can all sites within an organization better support one another?

Competitive Intelligence

• What can be learned from competitors?
• What are customers seeking on competitor sites?
• What factors influence the customer's decision process when choosing a product or service?
• What motivates customers to engage on competitor sites?
• What tools do they find most useful? When, where and how is the best manner to present added-value information, features or functions?

Demographic Measurements

• Collect Market Research
• Who is currently visiting the site?
• What is their purpose? What are their goals and objectives?
• What do customers want/need and expect from your site?
• How and where did they learn about your company? Of the site? (search engines, email campaigns, offline advertising)
• What is their perception of the site before they engage in the task? After they complete task based test?

Set Standardized Metrics

• Benchmark success enterprise-wide
• Benchmark improvements over time