Enterprise Services: customized projects targeted to meet client's unique needs.

Our professional services help our clients develop effective sites, rather than merely well-designed or well-implemented sites. NETworks Marketing Group analysts leverage their experience, to go beyond simply identifying potential problems. NETworks Marketing Group helps our clients truly understand the source of the problems, educate them on how to successfully address each issue, and finally how to prioritize their efforts. Our professional services include, but are not limited to, Information Architecture consulting, Expert Reviews, and creating Standards and Functional Specifications.
Information Architecture Consulting: Adopting A User-Centered Design Methodology

Create user scenarios and personas
Create and conduct customer interviews
Create content matrix and cognitive buckets
Create user flow charts - Map user behavior
Create wire-frames and page schematics

Expert Review

Evaluation and recommendations based on deviations from best practices and expected conventions with respect to usability, online marketing to consumers, accessibility, facilitating eCommerce and more.
Task driven user scenario reviews

Standards and Functional Specifications

Create Standards and Functional Specifications pertaining to content, delivery, functionality, navigation/structure/flow:

Templates and guidelines based on industry best practices (secondary research findings), and internal primary research findings.
Create standards that break the whole of your Web site into palatable parts pertinent to specific roles (Information Architecture, Design, Development, Business team).
Define guidelines that help project teams make fewer basic design errors- freeing them to tackle the more complex interface challenges.
Create standards that identify opportunity to further support corporate and product brand awareness.

Expected Results:

Objective third-party validation, direction and recommendations
Recognize operational efficiencies
Set metrics- recommend utilizing as a Web site management tool