DRIVE

Email Campaigns: Sending email for marketing purposes including advertising products and sending special promotions via online delivery systems.
Search Engine Optimization (SEO): The art of being found on search engines and the changes made to a web page to improve the positioning of that page. ex: Metadata, Title, Keywords, etc.
Press Releases: Company’s news listed by product or service.
Directory Submissions: An Online Information Center page is an HTML page of content, hosted on the Web similar to online search engines, human edited, paid submission, more vertical in nature.
Pay–Per–Click (PPC): Advertising payment model where the advertiser pays only when the advertisement is actually clicked (ex. Overture, Google top PPC Model).

CONVERT

E-Commerce: Buying, selling and conducting transactions through an automated process over the web.
RFQ/Quote Form: A way of narrowing the field of information from your potential customers. Should be specific to the nature of the product or service offered.
Intelligent FAQ Systems: Ability to answer frequently asked questions on your website through an automated process.
Parametric Searching: To search across multiple fields.
Distributor Storefronts: Secondary sites personalized to distributors look and feel. Content driven and controlled by a master site.

Website Conversion Rates: The percentage of visitors to a merchant's site who actually make a purchase or “takes action” during that visit.
ROI Analysis: The determination of return on marketing investments.
Keyword Research: Finding the exact, targeted key words which are important to your company being used by your customers.
Website Analytics: Concept of tracking all activity to a website.
Competitive Analysis: The assessment and analysis of the respective strengths and weaknesses of a business against its competitors.

Logo Design: Special lettering style or typeface and used in the manner of a trademark.
Press Release Creation: A collection of background and current information about a company for use by the media.
Website Creation/Redesign: Custom designed using “Best Practices” of the industry.
Contact Management Tool: The ability to add, change and update content on the web.
Blogs: Communications consisting of regularly updated entries displayed in reverse chronological order.

Price Checker: Price comparison, finds the best prices within a site or from multiple sites. Often includes product comparison functionality.
Website/Email Hosting: The service that supplies you with the location to house your domain and manage your email