Quite simply, your conversion rate is the number of visitors that your web site turns over to sales or potential sales. A lot of times people only try to increase the number of visitors to their site, rather than focusing ...

This of course has great implications in the field of ...

What is usability?
Usability measures the quality of a user's experience when interacting with a a Web site.

Usability, as defined by Joseph Dumas and Janice (Ginny) Redish, means that people who use the product can do so ...

Many people think that a website comes in only one flavor and serves only one need. This assumption is incorrect. Selecting the kind of website that you need is a lot like selecting the type of house that you need. ...

When your website is launched, the only way you will ever know if it is effective is if you have some way of analyzing it’s activity. This requires some form of website tracking. website tracking is an essential when ...

Conversion on your website occurs in part through navigation and strong calls to action. This leads your prospective customers comfortably through your site to find what they need. Conversion is considered any action which leads the customer closer to ...

Keeping up with the Trends
You may or may not be familiar with Search Engine Optimization or S. E. O., but it has a huge impact on your website’s effectiveness. S. E. O. in simple ...