Quite simply, your conversion rate is the number of visitors that your web site turns over to sales or potential sales. A lot of times people only try to increase the number of visitors to their site, rather than focusing on developing the visitors they already get into sales, or quality sales leads.
10. Make the user's experience pleasant
Avoid annoying colors, flashing text and graphics, and make the user experience easy. How do you do this? Develop the web site to the largest possible audience. Don't use technologies that will restrict certain audiences. For example Java-script can be used to enhance web sites, however if your web site REQUIRES this feature, then many people on Corporate networks won't be able to use your web site This equals an unpleasant visit, and creates a bad image for your company because the visitor doesn't necessarily know why the web site isn't working, and they may assume that it is broken.
9. Provide accurate and open information.
Users will be more likely to purchase from you if you don't hide certain costs like shipping, or delivery fees from them until the very end. Make it easy for a customer to view your inventory (availability) and the prices of each item as well as any associated costs. Do they need a certain accessory in order to make your product work? Tell them about it in the beginning and avoid a customer service call later.
8. Don't waste your visitors time.
On a Request for Quote form, don't ask a potential customer for any more information than you absolutely need to process that request. This should boil down to Contact Name, Phone number, Email and information on what they would like a quote, or more information on.
7. Prove that the user can trust you.
Often this relies on the professional qualities of the design of your web site, the feeling of credibility the customer can derive from your web site Have your contact information prominent on the Web site A customer wants to know that if they have a problem, there is someone whom they can call.
6. Have a clear returns policy.
This will enable a customer to understand conditions of the transaction, and if you have a favorable return policy, provides one more way to convert the customer. If your competition doesn't list their return policy, and yours is to your customers liking, then you have a far greater chance of closing the sale.
5. Keep Your user involved.
If a customer has ordered a product, send them a receipt, and when available contact them with tracking information. This can save your customer service department a large number of phone calls, and also re-assure the customer at the same time.
If you have a newsletter, make it easy for a customer to subscribe, and then you have a way to contact them should you come out with a new product or service, or simply have a sale that they may be interested.
4. Make a Positive Impression.
Even if you don't make the sale that day, try to leave the customer with a positive impression. Often times consumers will visit a website a number of times before making a purchase. Because of this, updates, news and any changes you make will be noticed. If a customer sees that you keep the site current, that will also help provide a positive impression.
3. Offer multiple payment and shipping methods.
Customers like having options, and the more that you are able to offer them, not only in payment options, but shipping options, the more likely you will be able to fit their exact situation, and close that sale.
2. Always Create Value
People that buy from you are doing so because they like what it is they see. If a user adds a product to a basket, show them other things they might like as well. If they are viewing a product, the same applies - show them similar items. While they might not buy the product they first saw, other similar ones may not have issues that put them off the first. Up selling and cross-selling are tried and tested sales techniques. While you do this however, be careful to keep a pleasant interaction with the customer. Don't bombard them with too many upsells.
1. Serve the customer.
Focus on what the customer needs, after the customer is #1! Design for the customer, add features for the customer in the end, if you serve the customer before during and after the sale, they will keep coming back, and even may generate positive word of mouth about your company. | 
