| According to a Nature Article researchers in Canada have found that Web site viewers make judgments about your site in as few as 50 milliseconds!
This of course has great implications in the field of Web Design. We have long thought that the design adds credibility to your company through the halo effect, but even the researchers were surprised at how quickly web site visitors were effected by web site design.
According to the same Nature article:
In the crowded and competitive world of the web, companies hoping to make millions from e-commerce should take notice, the researchers say. "Unless the first impression is favorable, visitors will be out of your site before they even know that you might be offering more than your competitors," Lindgaard warns.
First Impressions Count
Ok, so your visitors have decided how they feel about your site, and therefore your company in the first twentieth of a second of their visit. First Impressions, are difficult to buck. People typically look for evidence to support their first impressions, in order to feel they made a valid assumption, sometimes even to the exclusion of contrary evidence.
The researchers found that sites that loaded quickly, that were simple, and easy on the eye were the most favorably rated by users. The second most important attribute was that the sites be easy to navigate. A user wants an easy, and direct path to the products or information they are looking for.
Have you been holding out on that Website Re-design?
Maybe it's time to look at it again, perhaps you can't afford not to! |
