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| 1. Do you submit to Vertical or major directories? |
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2. Can you consistently be found on Google, Yahoo and MSN By Company Name? |
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| 3. Can you consistently be found on Google, Yahoo and MSN by Main Products or Services? |
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| 4. Have you researched the keywords on your site and/or undergone Search Engine Optimization? |
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| 5. Have you utilized Email Campaigns? |
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| 6. Do you participate in PPC? (Pay-Per-Click ex. Google Adwords)
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| 7. Do you have a plan and a budget to drive traffic to your website?
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| 1. In 5 seconds when new eyes see your site, is it obvious what you sell, what actions to take and where to go? |
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| 2. Can a user get to all product/service information within 3 to 4 clicks? |
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| 3. Do you have multiple ways to get to the same information or a working search box? |
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| 4. Do you have Parametric searching capabilities (search across multiple fields, usually drop down)? |
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| 5. Does you site have strong calls to action throughout your site? |
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| 6. Is product specification online to satisfy ALL of the customers needs in any format. |
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| 7. Do you use an email link for your customers to contact you on your website? EX. jsmith@abccompany.com
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| 1. Do you use a tracking tool to track how many visitors you have or how many documents are downloaded real time? |
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| 2. Have you developed a plan or goals for your website this year? |
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| 3. Are you using Vanity URLs to establish ROI for marketing efforts? |
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| 4. Does you company get calls for simple product information that is or could be on your site? (Ex. every time a call is answered or email responded to the cost to a company is $8 to $15) |
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| 5. Do you know your Standard Conversion Rate and your visit to sale ratio? |
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| 6. Are you using different Phone numbers for all your marketing efforts to track ROI? |
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| 7. Are you data basing the contact information created from your site?
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| 1. Have you followed best practices and learned conventions including W3C website standards? |
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| 2. Do you use frames or new windows/pop ups? |
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| 3. Do you have long paragraphs on the homepage or Pictures of Employees or Company Building? |
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| 4. Is your logo in the upper left or right of your website and does it link back to your homepage? |
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| 5. Do you have Global Navigation, secondary and/or tertiary navigation? |
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| 6. Does your Website accurately represent your companies' image and status?
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| 7. Do you have the ability to change content and pictures daily? |
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