Pay Per Click (PPC) Advertising

This page summarizes some of the issues to consider when either managing a pay per click (PPC) campaign yourself or a pay per click (PPC) campaign managed by an Internet Marketing company. It also gives an indication of the prices that NETworks charges for managing pay per click (PPC) campaigns and related search engine optimization work.

 

	Managed Pay-Per-Click Advertising Set-up Fee $1,500 Free Savings of $1500
	Advanced Website Analytics Tracking Implementation $500 FREE Tracking $500 Savings of $500
The most successful Internet advertising is pay per click advertising. You pay a variable amount every time a person clicks through to your website based upon keywords selected. Provided you choose a good collection of related keywords, this means you are only paying for visitors who are interested in what your website has to offer. The following are some of the key issues to consider when managing a pay per click advertising budget: Pay per click keyword selection Pay per click maximum cost per click (CPC) Pay per click advertising copy Pay per click tracking Keyword selection

 

 

What Is Pay-Per-Click Advertising?

Pay-Per-Click (PPC) advertising is focused and targeted to drive web traffic that has a genuine interest in your products or services. This allows you to attract new customers through premium placement on major search engines like Google, Yahoo! & MSN.

Pay-Per-Click Benefits:

• PPC advertising is the only way to guarantee you appear on the top search results immediately.
  You only pay when your advertisement is clicked and the visitor goes to your website.
• PPC advertising is flexible - keywords can be added or removed based on the customers you need.
• PPC advertising is economical compared to more traditional advertising strategies.
• PPC advertising is an excellent return on investment - especially if your site offers conversion tools like contact forms or e-commerce.
  

Advanced Website Analytics Benefits:

• Traffic reports allow you to view unique visitors, page views, finding methods, downloads and more!
• Path reports allow you to dissect users click behavior with path analysis.
• Conversion reports allow you to see your marketing effectiveness from directories, Pay-Per-Click, customer loyalty and more!

Pay Per Click (Campaign Management) (PPC) Paid Search

Pay Per Click (PPC) involves bidding for rankings on a search engine based on a specific key word or phrase. The highest bid is guaranteed the top rankings and lower bids fall in sequential order - highest to lowest. As simple as it may sound, a successful campaign can be quite complex and is based on many different factors, such as selection of key words, the copy of your advertisement, bid price, and even the time of day you choose to run your Pay Per Click campaign. We will help guide you through the entire process and optimize your Pay Per Click campaign for the best ROI.

Choosing the best set of keywords is one of the most important part of managing any pay per click advertising. NETworks spends a considerable amount time during campaign setup researching the best keywords for any managed pay per click we provide. However, it is not just during the setup phase that keyword research is essential, as markets evolve and some have seasonal fluctuations. Our managed pay per click services includes ongoing keyword research.

There are several characteristics of keyword selection to consider:

Keywords Chosen

Typically it is a good idea to choose more specific keywords or keyword phrases rather than broad ones. There are at least two reasons for this. Firstly specific keywords will attract a more relevant set of visitors to your website. Secondly specific keywords are likely to cost less due to competition.

Keyword Match Types

Choosing your keyword phrases, the type of keyword matching option (in Google) has a major impact on your click through rate. Keyword matching options such as 'broad', 'exact', 'phrase' or 'negative keyword' produce very diverse results. The best option for managing any particular campaign depends upon the market you are in and your target probable visitors.

Ineffective keywords

It is sometimes important to have pay per click campaigns exclude certain keywords that bring unproductive visitors to your website. This reduces your advertising spend. The number of clicks to your website may be less, however the conversion rate (and return on investment) should increase. This is an important part of any managed pay per click campaign.

Ad Position And Maximum Cost Per Click (CPC)

The target positions vary between Google and Yahoo. This can influence the maximum cost per click that is selected for each keyword during ongoing campaign management.

Pay Per Click (PPC) Ad Copy

When your ad is displayed, the words displayed beside your link are very important in determining how attractive your website appears to be, and will determine whether or not potential visitors click through. This can also be used to make your website look less attractive to unproductive visitors. By reducing unproductive visitors to a website, the return on investment increases. This is another important characteristic of managing a pay per click campaign.

Pay per Click (PPC) Tracking

Tracking systems work best when used in conjunction with other data such as web statistics or page tracking systems. NETworks Marketing Group can provide analysis from these various systems and produce a concise monthly management report on your website activity.
Price Structure For Managed Pay Per Click Services

NETworks have managed pay per click campaigns for the following Markets and clients:

• Business to business (B2B)
• Business to consumer (B2C)

We run marketing campaigns using several different pay per click service providers:

• Google AdWords
• Yahoo! Search Marketing
• Microsoft adCenter