Email marketing allows you to create and send email campaigns and newsletters to a list
of email contacts/groups. Build relationships. Promote your products. Gather data. Make sales. This is normally achieved with a mass email broadcast
system, or mailing list system. However, small businesses often utilize
Outlook or other email clients to manage the email broadcasts. Email
Marketing should form a part of any website strategy. The expenditure
required to send very large volumes of emails is very small in
comparison to other forms of direct marketing.
The Privacy and Spam Acts
You need to be very careful as to who you send your email campaigns
to. You need to be sure that your list of email addresses are all
opt-in addresses. That is, the people on your list must have consented
to being sent emails. You also need to provide a means to unsubscribe
from the emails you send, either as a link or by replying.
Email Marketing with NETworks
Our approach to Email Marketing generally follows the process below:
- Formulate purpose and targeted outcomes of the Email Marketing campaign.
- Design creative. This would include the aesthetic and content of the email to be sent, as well as any auto-responders or reply emails.
- Procure mailing list. The majority of our clients
have built up an opt-in mailing list but these can also be purchased
from direct marketing companies. The obvious risk of a purchased
mailing list is the recipients (although they are opt-in) are not going
to expect your email in any way and will possibly delete your email.
- Send email campaign. This is achieved by using one of mass email broadcast systems.
- Analyze campaign metrics. With our systems, you
see how many people opened your email and what links they clicked on
within your email campaign. This is invaluable when assessing the return
on your Email Marketing investment.
