Internet Strategy Review: A step by step evaluation of your existing marketing plan and Internet goals.

(2 Times) We will perform a step by step evaluation of your existing marketing plan and Internet goals to establish where you are now and assist in uncovering which direction you want your business to go. We will also determine if your current website strategy matches your business goals.

Drive: We will determine how successful you currently are in driving qualified traffic to your site, by evaluating your website's online awareness and overall visibility.

(4 Times) We will perform a Web Ranking Analysis which will provide a snapshot of how your website currently ranks with your keywords on search engines. After the first report is created, the remaining reports will compare your last reported positions so you can see how your rank is changing (improving, declining, or remaining the same).

(4 Times) We will perform a Link Popularity Analysis which is one of the best ways to quantifiably and independently measure your website's online awareness and overall visibility. Link popularity refers to the total number of links or "votes" that a search engine has found for your website. This will help us identify who is linking to your site, and will also provide a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.

(4 Times) We will perform a Search Engine Saturation and Overlapping Link Analysis, which will create meaningful benchmarks for your search engine marketing efforts. This analysis will reveal overlapping links, keyword saturation and page saturation for your website on major search engines. Search engine saturation refers to the number of pages a given search engine has in its index for your website domain.

• We will reveal the total number of pages in each search engines index for your website and compare this with the total number of pages you actually have. Once the analysis is completed, we'll compare the numbers and the percentage of your sites availability to the search engines.
• For any pages or sections of your site that are not showing up on search engines, we'll advise you of the appropriate steps necessary to improve their visibility on the search engines.

(4 Times) Directory Submission: We will determine which directories would be optimal for your business to be located on and perform an optimized directory submission for your website.

(1 Time) Sitemap Submission: We will create a sitemap for your website in the required format to ensure all pages of your website are indexed for the search engine. In order for us to complete this process, you must provide FTP access so the sitemap can be uploaded to your website directory.

(2 Times) Press Release: We will design and create a press release for newsworthy information you provide (new products or services, new hours, awards your company has received, community involvement, etc.). This is an excellent resource for getting information to your customers and prospective clients.

(6 Times) Email Campaigns: To support your marketing, customer support and sales efforts, we will setup, design, implement and track your email campaigns. We help you manage and grow your business with this powerful email program that achieves your business objectives. Our services and technology enable high performance results for retention, acquisition, branding and relationship strategies. Each campaign includes up to 3000 email addresses (contact list provided by you). You will have access to your account information through the email campaign tool, which will allow you to review your reports, statistics, contact database and even export the database into spreadsheet format so you can use it in other areas if needed.

(2 Times) We will prepare a Search Engine Optimization Report Card for your website. This includes researching many elements and factors of optimization. Some of the items in the SEO report card include URL structure, internal navigation, content, meta information, spam techniques (if present), linking, and much more. Each SEO report card contains crucial information about the structure, function and current state of your website. No SEO campaign, no matter how large or well-funded, can produce positive results for a website that has a faulty structure. The SEO report card enables you to pinpoint the problem areas and make any necessary changes.

Convert: Conversion is the most important part of a website strategy and is normally the most difficult to achieve.

(4 Times) We will perform a Keyword Verification Analysis to ensure the keywords you are currently using are the same as the words you want to be found for. This analysis will also reveal if your site is in the top three pages of search engine results for specific keywords. It's important to be in the top 3 pages of search results because most users don't go past the 3rd page.

(2 Times) If the necessary data is available, we will determine your Website Conversion Rate. This will allow you to effectively tier and track all conversion rates (the information needed must be available to determine this rate).

(2 Times) If the necessary data is available, we will determine your Visit to Sale Ratio: This will allow you to set goals and track visit to sale ratios. We will also inform you of how to increase your conversion rates and website sales.

Measure: Tracking Return on Investment involves knowing what to track and how to adjust accordingly.

(4 Times) We will perform a complete Web Analytics Review from your website tracking statistics. This includes website tracking service with implementation. Statistics such as visitors, page views, downloads, referring domains, referring search engines, referring search keywords, top paths, time spent on site, most requested pages, exit pages and more will be analyzed and delivered to you in an easy to understand report. This will allow you to easily measure how your website is doing and quickly identify any changes that may need to be made.

(4 Times) We will perform a Keyword Research and Density Analysis in an effort to improve your organic search engine ranking. The keyword research analysis will identify the keywords that your visitors are currently using to find your website and allow us to pinpoint other keywords your website should also be optimized for. Additionally, we will review your keywords and phrases to determine the total number of times they are searched for on search engines. We will also advise if further keyword saturation is necessary on your website for your current keywords.

(4 Times) We will perform Company and Brand Name Keyword Research to identify name recognition and brand identification for your company and brand names or product lines (up to 15 total terms).

(1 Time) We will perform a Labor Analysis to estimate the total cost of non-revenue producing activities for your company. As a result, we will offer solutions on how to eliminate these activities while increasing efficiency and ROI.

(2 Times) We will educate you on how to Improve Your ROI and overall performance by supporting you in goal setting and ongoing website tracking to reach success.

(2 Times) We will perform a Pay–Per–Click View Bids Analysis to determine who is bidding on similar terms related to your business, and the cost of these specific words or phrases.

Design: We will determine if your website design meets or exceeds your company image and if visitors can easily find what they need.

(2 Times) We will Evaluate Your Website, which includes a complete website review to consist of, but not limited to:

• Navigation
• Design
• Usability
• Learned Conventions
• Link Strategies
• Best Practices
• Calls to Action
• Conversion Capabilites
• Appropriate use of Images

(2 Times) We will perform a Branding Review to determine how your visitors perceive your company on the Internet.

(2 Times) We will perform a Content Review to determine if your website serves the needs of your key buying influences and market segmentation.

(4 Times) Website Speed Report: We will completely analyze your website to determine such factors as image count, loading time, a calculation of total page size, composition and download time. This process will calculate the size of your individual website elements and sum up each type of web page component. We will give expert opinions on how to correct any issues that your website may present.

(2 Times) Determining if you are Targeting Your Audience with the correct message appropriately. We will reveal if your website tells the story you want it to, how to effectively market your message to your target audience and how to increase customer retention.