Ensure the pages of your site are correctly optimized and search engine friendly. Content and technical tactics are used to improve the "relevancy" and "ranking" of your site, and thereby will help position your site in search engine results. This will include:
Using the correct meta tags throughout the optimized pages of your website.
Incorporating keyword metadata throughout the optimized pages of your website.
Ensuring the site copy of your optimized pages is appropriately saturated with the correct keywords and phrases.