| Design visual elements. Visual elements, such as color and text combine to create the desired online experience. It is crucial that your online presence be consistent with established brand elements, such as corporate colors, logos and positioning statements.
Develop a consistent and easy to understand site structure. A site’s structure, also referred to as its "navigation," should clearly reflect the products you offer. The navigation will be prominently and consistently displayed throughout the site so that a user can easily navigate to a new section of the website from any page.
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