Keyword Research
Keywords are the terms that appear on your website, which users search for on search engines. Keywords should be selected very carefully, and need to be updated as the website changes.Keywords are also used for Pay Per Click Advertising. You place bids on different words, and the advertisements are displayed along with the organic search results when a user enters those words in the search engines. This is an amazing way to boost traffic! Have done your keyword research?
How are Keywords used by Search Engines?
A search engine looks at all the words on your website. It then finds the most common words and phrases, and those are the words that your website will be found under. Obviously having words that pertain to your products or services is Key! This becomes a fine balance between maximizing your keyword saturation, and not over saturating. Search engines will penalize websites that have terms that appear as greater than roughly 8% of all the words.We research the appropriate keywords for your company from a number of places. We start with your competitors, and look at what keywords they are using, and then we look at searches that are done on the search engines. This provides a foundation for adding the keywords to your site.
Content is King
The best way to imbed your keywords is in your content. Search engines have grown smart, and are hip to the ways that people use to fool the search engine (black hat techniques). They even go so far as to penalize websites that they believe are using these bad practices. The best way to have the appropriate keywords in your website is to write content for the website that is rich with keywords, but is still pleasant to read by a human. This is very important, after all, your customers are not search engines. This means that your content should be very descriptive. Avoid using generic terms in the content like "This product is what makes your device work." Instead refer to the product by it's correct name and exactly what it does. example: "This Flux Capacitor is what makes time travel possible." It is additionally helpful to put in as much content as possible on that device. Not only will the search engine be able to figure out what your web page is about, but the user will appreciate it as well!Search Engine Optimization is a very complex topic involving HTML coding practices, but the first step to increasing your search engine visibility is Content.
Additional work can then be done on the web page to increase your visibility even further. That is where we get into the Art of Search Engine Optimization, a skill developed through years of learning.
We offer some very helpful Keyword Research Servicesthat can be purchased separately or can be bundled in with one of our research packages.
Analysis of this page
Below is a sample analysis of this page, showing all the words that have a density of over 1 percent. This page could use more keyword saturation, but readability may be sacrificed.
| 629 total words in the page. 267 unique words in the file, short words included | ||
| Word | Repetitions | Density |
| your | 19 | 3.02% |
| search | 17 | 2.70% |
| that | 13 | 2.07% |
| web | 12 | 1.91% |
| website | 10 | 1.59% |
| are | 11 | 1.75% |
| keywords | 10 | 1.59% |
| engine | 8 | 1.27% |
| research | 8 | 1.27% |
| design | 8 | 1.27% |
| words | 7 | 1.11% |
| engines | 7 | 1.11% |
| this | 7 | 1.11% |
| content | 7 | 1.11% |
As you can see from this sample report, if you were to look at the top words for this page (over 1%) you get a very good idea of what this web page is about. This makes it very easy for a search engine to accurately determine the content of this page and to direct a user to this page who is searching this topic.
Let us help you by doing your keyword research for you!
