Search Engine Marketing Solutions

What Search Engine Marketing (SEM) solution is best for your company? Read about our various SEM solutions, then contact our expert to find out how we can help implement your solution.

Organic Search Engine Optimization Marketing

Most search engines break up their results pages into two different areas: Organic listings and Paid for Listings. Organic listings are sites that have been spidered and indexed by Search Engines (Google, MSN, Yahoo, etc). The relative information that is collected by the spiders is saved in the search engine's massive database of web pages. Search Engines use this information to help determine the positioning of organic listings. On a regular basis, search engines process the information collected through their algorithm (the equation which determines which website will be #1 for a specific search term and which will be #100). Once the algorithm determines the rankings, the search engines post these results on a search page.

Pay Per Click (Campaign Management)

Pay Per Click (PPC) involves bidding for rankings on a search engine based on a specific key word or phrase. The highest bid is guaranteed the top rankings and lower bids fall in sequential order - highest to lowest. As simple as it may sound, a successful campaign can be quite complex and is based on many different factors, such as selection of key words, the copy of your advertisement, bid price, and even the time of day you choose to run your Pay Per Click campaign. We will help guide you through the entire process and optimize your Pay Per Click campaign for the best ROI.

Pay for Inclusion Services

Pay for inclusion is the act of paying for your website to be crawled by specific search engine spiders and included in their index. This is different from the normal process involved in organic listings since you are paying for immediate, guaranteed inclusion, as well as visits from the spiders on a regular basis. Once you submit and pay for a Paid for Inclusion service, your site will be spidered within 3 to 7 days (usually just the page you submitted and no more) and ranked in the search engine.

Trusted Feed

Trusted feed is similar to pay for inclusion but includes a large number of pages. Here, the engines will spider the information you submit for each page, the page itself, and then rank you in the search engine. Typically, you will pay every time a visitor clicks on the link to your page.