Product Catalog Solutions

Targeting the Right Audience

Your business depends on obtaining business from buyers.

You know your business. Anticipate the information and make it easily available on your web site. Make it easy to Search. Your homepage has 10 seconds to capture the user before they turn away. Your strongest competitor on the Web is the Back Button.

Make sure your Web site has what it takes to turn Buyers into Customers.

Search by Product Specifications - Buyers look for the easy way to search using product names or specific product attributes.

Give buyers the ability to search your products by technical specifications, (size, length, width, and weight) as well as general descriptions or keywords.

Help Buyers Find What They Are Looking For

Most buyers know exactly what they need.

Make sure your web site is attractive. Provide simple navigation to what they are looking for. It is estimated that over 50% of visitors to your site will get bored and click away. However, if they find the product they need, they will most likely buy it. If they can't, you'll never know they were looking for it.

Accelerate and Encourage the Buying Process

Buyers don't have time to waste.

The Internet has accelerated the buying process. If buyers can't easily find detailed product information on your Web site, they'll simply go to one of your competitors' Web sites instead.

Some statistics that prove you need a good web presence:

90% of buyers today visit the Web and eliminate potential suppliers before they even think about dialing the phone.
91% of buyers will seek a new supplier if a Web site does not have the information they need.

Benefits

Our E-Commerce Solutions allow you to:

Deliver a Fully-Hosted Catalog on Your Web site
Highlight Your Products’ Strengths with Flexible Search Options
Enable Buyers to Compare Your Products Head-to-Head
Receive In-Depth Usage Reports
Maintain Catalog Content and Functionality