Interactive Digital Publication & Interactive CD Solution

What is the Interactive CD Solution?
The Interactive CD enhances the power of direct marketing with response tracking, instantly enabling our clients to know who interacted with their marketing material, which products or services were of interest, when each person actually viewed the material and whether or not the direct marketing campaign led to a web transaction. Additionally, the Interactive CD solution allows our clients the ability to update/refresh their marketing collateral post-production, even after it has been mailed or delivered. The interactive direct marketing pieces feature full motion and sound and may even include personalized messages.

What is Digital Publication?

Digital publication mimics the look and feel of a printed publication. Our proprietary technology converts any printed material into a digital format that allows users to flip pages, zoom in/out, search text, e-mail and print specific sections. Digital publication also allows clients to enrich their materials with audio/video, as well as links that will seamlessly connect users to websites so they may finalize transactions. This Digital Publication may be delivered on CD or deployed on a website, providing significant savings in mailing and reproduction costs.

How does Digital Publication compare to traditional print direct marketing?
This product provides timely and accurate tracking of response rates that include data on viewer interaction with campaign materials. Additionally, our products enable clients to update information post-production, significantly extending the shelf life of marketing pieces and delivering a higher perceived value in comparison to traditional print materials. Typical applications include direct mail, trade show collateral, fundraising activities, recruiting initiatives, and publications such as product and corporate brochures, product catalogs, membership directories, annual reports and magazines.

What is the difference between the Interactive CD Solution and Digital Publication?
Digital publication mimics the look and feel of a printed publication. Our proprietary technology converts any printed material into a digital format that allows users to flip pages, zoom in/out, search text, e-mail and print specific sections. The Interactive CD solution marketing pieces feature full motion and sound and may even include personalized messages. The Interactive CD enhances the power of direct marketing with response tracking, instantly enabling our clients to know who interacted with their marketing material, which products or services were of interest, when each person actually viewed the material and whether or not the direct marketing campaign led to a web transaction.

How can content on the marketing materials post-production be updated without the end user ever knowing?
Dynamic buttons are built into the interface of a marketing CD that appear to be “burned” onto the CD with the remaining content. These buttons, however, actually pull information from a server connected to the web, enabling content to be changed. This process is completely hidden from the end user and there is no interruption in his/her viewing of the CD.

Can the use of both the Interactive CD Solution and Digital Publication be combined?
Yes! Imagine converting an existing magazine, printed brochure, product catalog or other printed material to a dynamic format. Next, add the ability to update content such as new products, specials, or pricing while receiving instant and detailed reporting on what your prospects are viewing. This combination is sure to result in an extremely powerful and cost-effective marketing campaign.

*The Interactive Digital Publication only tracks how often it is viewed.