| | Email Marketing Solution What Is The Email Marketing Solution? The email marketing solution allows you to create and send email campaigns and newsletters to a list of email contacts/groups. Build relationships. Promote your products. Gather data. Make sales. Our email marketing solution delivers powerful, user-friendly and affordable tools to create, send and track high-performance email and newsletter campaigns.
What Are The Key Benefits Of Email Campaigns? - Promote products, services or specials
- Personalized salutation
- Generate repeat sales
- Simplest form of marketing
The Email Marketing Solution | The email campaign list displays the list of current emails you have created. You can select a campaign to edit, send a test email for previewing, send the final email blast, view tracking statistics or delete campaigns if desired. New campaigns can also be created from this main menu. | The email marketing solution allows you to create and manage groups so that you can send emails targeted to certain groups of people as desired. For example, you may have a group for previous customers, a separate group for contacts who have contacted you for a quote, and/or a group for companies within a certain industry.
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| | The email marketing solution includes an email address importer feature, which allows you the ability to import emails from an external source you may have (such as an internal database), and these can be imported directly into any email group as desired. | In addition to importing from an external source, the email marketing solution also allows you the ability to import contacts directly from the CRM solution. This ensures that all users who have contacted you via your website (Contact Forms, RFQ Forms, Orders, etc.) are included in your email database. | 
| | Additionally, if you need to export your list of contacts, you can easily export each list of email addresses by group, simply by utilizing the email address export feature within the email marketing solution. | Within the email campaign editor, you can easily specify the email address that the email will be “From”, the “Subject” of the message, as well as opt to include a web-based version of the email for instances where an email client may not display the email correctly (ex. “Having trouble viewing this message? Click here to view online”). The editor is also where the content of your email message is designed and formatted. The editor includes a WYSIWYG editor with many of the standard document editing options you are accustomed to, including the ability to choose font styles, colors, orientation, and the ability to insert images and links. | 
| | Once sent, the final email will be formatted as it was designed in the email campaign editor. Recipients will have the ability to click any links you have included in the email, or click to view a web version of the message. Additionally, in compliance with standard email protocol, the final email itself will always include a link at the bottom of the email to allow the recipient the ability to opt-out of future mailings if desired. | After an email campaign has been sent, the email tracking report allows you to view the tracking statistics for the campaign. You will have the ability to view the date and time the message was sent, date and time the email was opened by the recipient, and whether or not a link in the email was clicked - as well as the date and time the link was clicked, if applicable. Tracking reports are saved in the email marketing solution and are accessible until you delete a campaign. | 
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