Converting Traffic
Convert Traffic into Sales Buyers don't have time to waste.
The Internet has accelerated the buying process. If buyers can't easily find detailed product information on your Web site, they'll simply go to one of your competitors' Web sites instead.
Humans are creatures of habit, knowing who and what your customers want is half the battle and being found and getting them what they need is the other half.
Conversion: In Online Advertising, it is the percentage of visitors who take a desired action (e.g. make a purchase or click an ad). Definition from Webopedia.com
Website Conversion is the process in which a visitor to a website takes some action to submit a request, make a phone call or buy a product. This can be hard to achieve and many factors are at play affecting conversion rates, but Increasing your web conversion rate as little as 1% can have the most dramatic effect on business results.
We focus on Website conversion with proven website conversion strategies. We use web tools, usability principles and navigation schemes to increase customer buying actions on your website.
We have spent over 12 years researching and studying the buying habits both online and offline of buyers. We have specialization with Engineers, Research and Development, Purchasing agents, corporate buyers, Government agencies, retail consumers and many more.
What does a Conversion action look like on your web site?
- Direct Action or Requests for: Information, RFQ’s, Quotes, Samples, Catalogs, Dealers. These actions come by Email, Chat, Phone Call, or Fax with more on the way. The best action of all is to BUY!
- Indirect Action: Print information from your web site, "email this page", download information, email to friend, save a page to "My Favorites" (create a bookmark).
Most Common way to increase Website Conversion Actions are:
- Make sure your Web site has what it takes to turn Buyers into Customers.
Product Catalog Solutions (Carts)
- Targeting the Right Audience
- Search by Product Specification
- Help Buyers Find What They Are Looking For
- Accelerate and Encourage the Buying Process
- Benefits
Cart with E-Commerce
The conducting of business communication and transactions over networks & through computers. The buying and selling of goods and services, and the transfer of funds, through digital communications.
RFQ and Quote Forms Contact-Us
A request for information from an online resource. A document used to solicit vendor responses when a product has been selected and price quotations are needed from several vendors.
Conversion Improvement Services Usability, Navigation and CTA
Make sure your web site is attractive. Provide simple navigation to what they are looking for. It is estimated that over 50% of visitors to your site will get bored and click away. However, if they find the product they need, they will most likely buy it. If they can't, you'll never know they were looking for it. Accelerate and Encourage the Buying Process.
Custom Conversion Web applications
Targeting the Right Audience and your business depends on obtaining business from buyers. You know your business. Anticipate the information and make it easily available on your web site. Make it easy to Search. Your homepage has 3 seconds to capture the user before they turn away. Your strongest competitor on the Web is the Back Button.
Product selectors Help Buyers Find What They Are Looking For, most buyers know exactly what they need Search by Product Specifications - Buyers look for the easy way to search using product names or specific product attributes. Give buyers the ability to search your products by technical specifications, (size, length, width, and weight) as well as general descriptions or keywords.
