Monthly Archives: February 2011

The Ebb and Flow of S. E. O.

Posted on February 1, 2011 by Scott

Keeping up with the Trends You may or may not be familiar with Search Engine Optimization or S. E. O., but it has a huge impact on your website’s effectiveness. S. E. O. in simple terms improves your website’s ranking … Continue reading →

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Improve Navigation and Calls to Action

Posted on February 1, 2011 by Scott

Conversion on your website occurs in part through navigation and strong calls to action. This leads your prospective customers comfortably through your site to find what they need. Conversion is considered any action which leads the customer closer to a … Continue reading →

Posted in Conversion | Leave a comment

What can you learn from Website Tracking?

Posted on February 1, 2011 by Scott

When your website is launched, the only way you will ever know if it is effective is if you have some way of analyzing it’s activity. This requires some form of website tracking. website tracking is an essential when it … Continue reading →

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Determine the kind of website you need

Posted on February 1, 2011 by Scott

Many people think that a website comes in only one flavor and serves only one need. This assumption is incorrect. Selecting the kind of website that you need is a lot like selecting the type of house that you need. … Continue reading →

Posted in Website Strategy | Leave a comment

Web 2.0 Business 2 Business Commerce

Posted on February 1, 2011 by Scott

What is usability?Usability measures the quality of a user’s experience when interacting with a a Web site. Usability, as defined by Joseph Dumas and Janice (Ginny) Redish, means that people who use the product can do so quickly and easily … Continue reading →

Posted in Business to Business | Leave a comment

Snap Judgements – You have 1/20th of a second!

Posted on February 1, 2011 by Scott

According to a Nature Article researchers in Canada have found that Web site viewers make judgments about your site in as few as 50 milliseconds! This of course has great implications in the field of Web Design. We have long … Continue reading →

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Top Ten Ways to Improve your Conversion Rate

Posted on February 1, 2011 by Scott

Quite simply, your conversion rate is the number of visitors that your web site turns over to sales or potential sales. A lot of times people only try to increase the number of visitors to their site, rather than focusing … Continue reading →

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The First Step in Internet Marketing and Web Design – Keyword Research

Posted on February 1, 2011 by Scott

Keywords are the terms that appear in the pages of your Website, which users search for on search engines. Keywords need to be selected very carefully, and need to be updated as the website changes. Keywords are also used for … Continue reading →

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